Tuesday, 10 April 2012

New form of media publishing

source: http://www.technobloggers.com/wp-content/uploads/2012/03/Social-Media-Icons.png


Since network technology is improving, the communication environment is rapidly changing. According to (Chris Willis, and Shayne Bowman, 2009,) mobile phones, portable cameras, and blogs is rapidly replacing traditional media to become more reliable and convenience. With the growth of internet, new form of media publishing are became more responsive and easier to handle, and the information that using new form of media publishing also can received the most attention from the public. Youtube, Facebook, Twitter, online newspapers are the most common example new form of media publishing.  Nowadays, we can spread personal news and common news quickly through Facebook by just sharing and click the “like”. 





Source: http://howtousetumblr.com/wp-content/uploads/2011/06/facebook-like-buton1.png


Source : http://blogs-images.forbes.com/tomiogeron/files/2012/02/facebook_logo2.png







According to Joe Britton 2011,  the reason why Facebook to become so common is it because Facebook can interact with their friends, look at pictures that user uploaded, see what's going on, and many people are not fans of brands or want to even see ads on Facebook.


According to Walsh (2006, pp30), website can combine text and images by include music, video clip, and animation to make reader able to take the cues from the website.  With the structured special text and images in website, it may catch or attract reader attention. So this is the reason why social media is so popular and replace the traditional form of media publishing.



Reference


Walsh, M 2006, 'Reading words, images and screen: reading an internet site or hypertext', The 'textual shift': Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.

Joe Britton, 2011, why social media works? Viewed 9 April 9, 2012, http://articles.businessinsider.com/2011-11-12/tech/30391322_1_social-media-advertisers-social-graph



Chris Willis, Shayne Bowman, 2009, Citizen Journalism: The Key Trend Shaping Online News Media - Introductory Guide With Videos, viewed 9 April 2012, http://www.masternewmedia.org/citizen-journalism-the-key-trend-shaping-online-news-media/#ixzz1rUrA1fx4

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